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Local Retail Advertising Rates
Effective October 2002

To reserve your advertising space or to obtain more information, please e-mail [email protected]

The Local Retail Advertising Rates are offered only to local retail establishments. No exceptions. Regional, national, or mail-order outlets: see General Advertising Rates

BLACK AND WHITE ADVERTISING RATES
AD SIZE       1x      2x      3x      6x      12x
Back Cover    $2160   $2115   $2075   $1985   $1815
Inside Front  $1800   $1765   $1730   $1655   $1510
Inside Back   $1600   $1570   $1535   $1470   $1345
Full Page     $835    $815    $800    $785    $735
2/3           $630    $615    $605    $590    $555
1/2 Island    $520    $510    $500    $490    $455
1/2           $460    $450    $440    $430    $405
1/3           $335    $325    $320    $315    $295
1/4           $260    $255    $250    $245    $230
1/6           $175    $170    $168    $162    $155
1/12          $95     $93     $91     $89     $80
Inserts       varies -- call for quote

COLOR ADVERTISING RATES Additional colors (standard AAAA colors only) Add $125 per color Four-color process Add $500

Click here for specific advertising dimensions

Inserts: These can run the gamut from blow-ins to bound- ins; from post cards to brochures. Therefore, prices have to be quoted. Advertisers will be expected to furnish enough pre- printed inserts for the entire press run, be charged the B&W page equivalent plus a special bindery handling charge. Contact publisher for a quote and acceptable specifications.

Special Issues: ANNUAL EVENT GUIDE is published in March which lists all road races, marathons, multi-sport events, adventure races, cycling and swimming events for the whole year within the 5-state area of our distribution. Also included in this keeper issue are the road racing records and a kaleidoscope review of the previous years' activities. Deadline for space reservation is January 25th. Advertising material must be in by February 5th.

Issuance & Closing: Published 12 times each year and mailed for receipt on the first of the month. Closing date for scheduling and printing material is the 5th of the month preceding the date month of issue.

Cancellations: No cancellations will be accepted after closing dates. Notification of cancellations prior to closing date must be made in writing.

Frequency & Combination Discounts: Advertisers will receive the lowest frequency rate based on the total number of insertions during the contract period counting space used in both Runner Triathlete News (RTN) and Inside Texas Running (ITR). A contract period is a 12-month period which begins from the first insertion. One-sixth page is the minimum rate-holder space unit for earning frequency discounts. For a multiple page ad, each page counts as one insertion.
Without a signed contract an advertiser will not be rebated for earlier insertions upon reaching certain frequency levels, but will be charged at the lowest qualified frequency rate for the current insertions.

Short Rates: Advertisers who use less than their specified contracted amount will be rebilled an additional charge adjusted to the rate actually earned.

Dual Discount: Advertisers placing the same ad in both RTN & ITR the same month or successive months will receive an additional 10% discount off their qualified frequency discount.

Ad Preparation: For typesetting and ad layout services there will be a charged fee. Other services required to meet specifications or advertiser demands, including furnishing proofs, will be billed at prevailing rates.

Bleeds or Oversize page ads: No charge. Applies to full pages only, 1/4 inch over trim size.

PAYMENT & COMMISSIONS
All accounts are due within 30 days of invoice date. A 5% discount will be allowed on all ads pre-paid prior to publication.
Agency Commissions: The local retail rates are net costs and as such, no agency commission is granted except for the cover rates. A 15% commission of gross billing on all "general" advertising is allowed to recognized agencies. Agencies are extended credit on the condition that they accept full responsibility and liability for payment according to generally accepted credit terms.

PUBLISHER'S PROTECTIVE CLAUSES

* Rates are subject to change but contracts already in force will be honored until expiration.

* Contracts may be discontinued by either party on 30 days notice before next closing date and by the Publisher without notice for non-payment of invoices.

* The Publisher reserves the right to insert the words "Paid Advertisement" when, in the Publisher's opinion, an advertisement resembles editorial material.

* The Publisher reserves the right to reject advertising which, in the opinion of the Publisher, is not up to publication standards or is considered unsuitable.

* Advertiser and advertising agencies assume liability for all content of advertisements printed and also assume responsibility for any claims arising therefrom made against the Publisher.

* Publisher will repeat latest advertisement for scheduled space when no new acceptable copy is furnished.

* All advertising material not called for after one year will be destroyed unless other instructions are received in writing by the Publisher.

* Publisher reserves the right to hold the advertiser and/or its advertising agency jointly and severably liable for such monies as are due and payable to the Publisher.


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