Courtesy: USAT

USA Triathlon has announced that existing marketing partner Bodyglide has provided 25,000 samples for distribution at sanctioned camps, clinics and some first-year events.

Bodyglide's President Bill Sternoff wanted to support first-time and novice triathletes as the sport continues to grow and flourish. USA Triathlon has identified that camps, clinics and first-time races effectively meet this criteria.

"The objective of the program is to encourage new participants to stay with the sport, and to help the sport grow by making athletes aware of products that help them reach their personal best," says Sternoff. "Triathletes first told us how our products help them in 1996, and we have been active in helping to build the sport, ever since. We are proud to be a part of USAT, and our sponsorship is in its fifth year."

Bodyglide samples will automatically be sent from the National office to qualifying events that occur after May 15, 2005.

"We couldn't be happier with the opportunity to support sanctioned events that are typically smaller and have a difficult time obtaining product support," said USA Triathlon Event Services Director Kathy Matejka. "The Bodyglide product sample initiative is a viable start to a larger comprehensive race director support program."

"USA Triathlon is grateful to have Bodyglide as a marketing partner, said Kelley Paulus, USA Triathlon Marketing Manager. "The company continues to keep the best interest of our members at heart and we value its support."

For additional information on Bodyglide visit www.bodyglide.com. For more information about the Bodyglide product sample program for camps, clinics and some first time events, contact the USA Triathlon sanctioning department by emailing sanction@usatriathlon.org .