LUNA, the original nutrition bar for women, has created the
first-ever women's professional triathlon team, the Luna Chix
Triathlon Team, featuring Heather Gollnick, Desiree Ficker and
Terra Castro. The team was born out of a desire to support
female triathletes, both age-groupers and pros, who are making
triathlon a way of life.
The new Luna Chix Triathlon Team is comprised of:
Heather Gollnick, three-time Ironman Champion, 2003 Wildflower
Champion and Ironman Rookie of the Year, and 2001 national and
world Triathlon Champion
Desiree Ficker, two-time Professional Duathlete of the Year,
two-time Powerman Alabama Duathlon Champion, and 2001
Professional Rookie Triathlete of the Year.
Terra Castro, 2nd place finisher in the 2004 SOMA Half
Ironman and USAT All-American Triathlete.
The team will compete in at least eight races in 2005, wear
identical uniforms and share the same sponsors. All three Luna
Chix Triathlon Team athletes are slated to compete in Ralph's
Half Ironman, IM Arizona, Escape from Alcatraz and, should they
all qualify, the Ironman Triathlon World Championship in Hawaii.
The team will be introduced to the public on March 15 at the
LUNA bar headquarters in Berkeley, Calif. The event is a special
benefit fundraiser for the Breast Cancer Fund, a non-profit
which LUNA supports year-round with a portion of the proceeds
from the sale of the bar.
"The LUNA brand is committed to supporting and empowering women
through sport, the arts, and personal health awareness," said
Dylan Seguin, manager of Team CLIF Bar at Clif Bar Inc., maker
of LUNA. "We help do this by building shared communities of
women--like we're doing with the Luna Chix Triathlon Team. It
creates a more supportive triathlon environment by incorporating
the team elements that help athletes in other sports such as
cycling."
Triathlons have experienced strong growth since their emergence
25 years ago. First considered to be a male-dominated sport,
triathlons are embraced by men and women alike. In fact, women
aged 21-35 now make up the fastest growing demographic within
the triathlon market, and numerous new "women only" triathlons
are debuted each year.
In addition to being title sponsor of the Luna Chix Triathlon
Team, LUNA is the team's official energy food. Made with
entirely natural ingredients and containing beneficial amounts
of soy protein, calcium and folic acid, plus vitamins A, C, E
and B12, LUNA is an ideal pre- and post-race or workout food.
Other Luna Chix Triathlon Team sponsors include Oomph! Sports
(clothing), Felt Racing (bikes), Ironman Wetsuits, fi'zi:k
Saddles, InsideOut Sports (event support), Profile Design (bars
and stems), Speedplay (pedals), Rudy Project (helmets and
eyewear) and Zipp Wheels.
The Luna Chix Triathlon Team is the second women's professional
team created by LUNA. The Luna Women's Mountain Bike Team,
a.k.a. Luna Chix, is the only internationally competitive,
professional mountain bike team comprised exclusively of women.
In 2004 the Luna Chix won four U.S. national titles, including
the coveted "Team" classification for the most consistent team
on the circuit, male, female or otherwise, as well as 41
individual races in national and international competition.